Privacy Policy


This Privacy Policy explains how Keesy S.r.l. (hereinafter also Keesy and/or Owner) collects and uses the personal data acquired during the use of the and site (hereinafter also Site) or of the "Keesy App." (hereinafter also App.) The EU Regulation on the matter of personal data processing and protection GDPR 679/2016 brought into line with Legislative Decree 196/2003 through Legislative Decree 101/2018, imposes a series of obligations on those who process information concerning other subjects. One of the main obligations is to inform the person to whom the data refers on the use that is made of the information and acquire his consent to carry out the relevant operations. According to the above mentioned decree, the processing of this data by Keesy will be based on the principles of fairness, lawfulness and transparency and protection of confidentiality. Please also read the updated sections: “Conditions of site and app. use” and “General Sales Conditions”.


Your personal data is processed for the following purposes:

1.1 to reply to any requests for information and to give full effect to all contractual obligations and to the services offered by Keesy including sending reminders, technical notes, updates, notifications, administrative and support messages. We remind you that the failure to provide such data will make it impossible to make use of the services offered by Keesy.

1.2 to manage supplier/customer relationship (including administration, accounting and fiscal aspects);

1.3 to fulfil obligations required by the law, a regulation, community legislation, including obligations deriving from what is specified at point 2 with the management of services provided/to provide on the request of the “Host” user (subject who rents out the property for tourist use) and the management of the relationship as “Guest” user (subject who rents the property for tourist use).
We inform you that video surveillance systems are in operation at our facilities and at Keesy points. The purposes are those strictly connected to the security, protection and confidentiality of the systems. The plans of the areas/premises indicating the location of the cameras, with relevant operating range, are available to the Data Controller. The images are recorded for a short period of time and then overwritten and/or erased. They are not stored. Only the essential images will be recorded for the purposes set out above avoiding, so far as is possible, details or enlargements. What is collected will not be used for other purposes or disclosed to third parties, except in the case of intervention/request by the Judicial Authority or Public Safety bodies.
During the Check-in procedure at the Keesy point the Guest User must sign the authorization to the use of his personal data as well as the authorization to make recordings and photographs inside the Keesy point for safety reasons. If the Guest User does not give his authorisation to the use of date and image, Keesy cannot proceed with the collecting and sending of data to the Police Headquarters.

With the explicit and distinct consent for each of the following purposes:

1.4 to be sent, via e-mail letter, telephone, mobile /smartphone/tablet (sms, message applications) fax and other distance communication channels, social media, advertising/promotional material and newsletters for products and business offers by Keesy.

1.5 to send promotional material regarding the services offered by Keesy or by its business Partners;

1.6 for market research and economic and statistical analyses;

1.7 for profiling the user for business purposes, to identify consumption/interest categories and propose business or promotional offers relating to the relevant profile;

1.8 Your data will be retained for a period of time not greater than that necessary to satisfy the purposes indicated and, in particular for points 1.1, 1.2 and 1.3, for the entire duration of activation of the account and also, subsequently, for the time strictly required to fulfil the legal obligations and in any case to make use of the services offered by Keesy, even if you have terminated the relationship. For points 1.4, 1.5, 1.6, 1.7 up to a maximum of 5 years for the purposes indicated. The data is deleted or made anonymous and used for solely statistical purposes upon expiry of these time periods.


2.1 Keesy processes personal and identification data such as: name, surname, tax code, address, telephone, banking and payment references, login credentials, identity documents, photos/images. In these cases - as better specified in the General Conditions of Sale to which reference should be made in full - the User is asked to provide more data, which is strictly personal, including but not limited to: credentials to access the Lodgers Web portal, land-register data of the non-hotel accommodation facility, personal data of the guests of the accommodation facility. If this data is not provided, it will be impossible to make use of the services offered by Keesy.

2.2 Keesy makes available to the user specific services like the collection/sending of identity documents to the competent police headquarters (pursuant to art. 109 TULPS) and the collection/sending of the tourist tax to the city council. It also digitally acquires and records what is set out in the identity documents that will be requested by the procedure in the steps envisaged, as they are necessary to fulfil legal obligations and requested by the Public Safety Authority pursuant to Art. 109 of TULPS – Consolidated Text on Public Safety Law (Royal Decree 773/1931). Photographic or video images are acquired, always to fulfil current Public Safety Laws. For the operational modes of this procedure please read the General Terms and Conditions of Sale art. 9

2.3 Geo-localisation data may be used (through IP address disclosure software) for the sole purpose of better clarifying the characters and options of the services to make available to you, during your selection of the parameters offered by Keesy.


3.1 When you visit our Site or our App, our server automatically acquires several of your personal data the transmission of which is implicit in the use of Internet communication protocols. This category includes IP address, browser and operating system you are using. Keesy will process this personal data exclusively to improve the technical operation of its Site or of its App.


4.1 Data provision at points 1.1, 1.2 and 1.3 is compulsory; without the consent to process the data it will be impossible to fulfil the contractual obligations and provide what is requested;

4.2 the consent to processing data set out at points 1.4, 1.5, 1.6, 1.7 is optional even if important, to be able to offer an even better experience. You can decide not to give your consent, to give it and/or to refuse it subsequently;

4.3 The User can always request the cancellation of all his data, by contacting Keesy, unless the data itself must be maintained for a longer time in accordance with the law. Upon reaching the purposes mentioned above, instead of being cancelled, the data could be made anonymous using specific procedures, for internal and aggregated statistical purposes.


Your personal data, for the purposes and within the time strictly required and essential to execute the services made available by Keesy as indicated above, can be:

5.1 made accessible for the purposes set out at points 1.1, 1.2 and 1.3 to employees of Keesy and/or third party companies or other subjects which Keesy avails of for outsourcing activities (by way of example; companies to manage IT and accounting systems, company to manage assistance services, System Administrator etc.) Your data may be made accessible for the purposes set out at points 1.4, 1.5, 1.6 and 1.7 to employees of the Data Controller and/or specifically authorized subjects/companies.

5.2 be communicated to all natural and legal persons, in cases in which communication is necessary for the purposes explained above and to carry out economic and contractual activities with Keesy, such as legal, economic-financial consultants, I.T. outsourcers;

5.3 to bodies that coordinate, supervise and manage Internet networks, national and foreign, as well as to providers of services hosting servers and I.T. storage;

5.4 to our collaborators and employees specifically assigned to this task and within the scope of the relevant duties, including any external/internal data supervisors;

5.5 to third parties for the use of I.T. services useful for the operation of the website and of the App., such as cookies, also those appointed as Data supervisors;

5.5 for voluntary activities to third parties which may be authorised by Keesy to carry out these promotional/commercial activities, of contact or direct sending of business communications,

5.6 in every case the processing activity will be performed in a way to ensure the security and confidentiality of the data, having adopted specific security measures to prevent the loss of data, its unlawful or incorrect use and unauthorized access; furthermore, the personal data is processed with automated tools for the time strictly required to pursue the purposes for which it has been collected.

5.7 Personal data in e-format is retained on protected servers located in the EU and at the business operating office. For the purposes connected to managing the assistance service and, if necessary, the data can be available to authorised subjects outside the national territory outside the EU in full accordance with the guarantees provided on personal data processing as requested at community level. The personal data shall not be disseminated. The Data Controller assures from now on that, in case of necessity to transfer data and in compliance with the applicable provisions of law, he may perform these operations without major difficulties.


6.1 The relevant privacy policy regarding cookies is set out below.


7.1 The user, who requests information or reports inconveniences by email exchange with Keesy, provides contact information and the contents on the message for the sole purpose of obtaining what is requested from Keesy.


8.1 In your capacity as interested party, you are entitled to the rights set out at art. 7 of the Privacy Code and art. 15 of the GDPR and precisely the rights to:
- obtain confirmation of the existence or not of personal data relating to you, even if not yet recorded, and its communication in intelligible form;
- obtain the indication: a) of the origin of the personal data; b) of the purposes and methods of processing; c) of the logic applied in case of processing with the aid of electronic tools; d) of the identifying details of the data controller, supervisors and persons in charge of the processing;
- obtain: a) update, rectification or, when you are interested, integration of data; b) erasure, transformation into anonymous form or blockage of data processed in violation of the law, including that which is not necessary to retain in relation to the purposes for which the data is collected or subsequently processed; c) certification that the operations to which letters a) and b) refer have been brought to the knowledge, also regarding their content, of those to which the data has been communicated or diffused, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected;
- oppose, fully or in part: a) for legitimate reasons the processing of your personal data, even if pertinent to the purpose of collection; b) the processing of your personal data to send advertising material or direct sale or to conduct market research or business communication;
- where applicable, you also have the right pursuant to art. 16-21 of GDPR (Right of rectification, right to be forgotten, right to restriction of processing, right to data portability, right to oppose), as well as the right to lodge a complaint with the Italian Data Protection Agency.


9.1 Keesy reserves the right, at its own discretion, to modify, extend and remove all or part of this policy, at any moment and without any prior warning. The modifications will become operational at the moment in which they will be posted on the Site or on the App.


1o.1 You may exercise your rights at any time by sending a written communication to: Keesy Srl Viale S.Lavagnini n. 20 50126 Firenze – E-mail:


The Data controller is Keesy Srl with registered office in Viale S. Lavagnini no. 20 50126 Florence.

Policy on the use of cookies


12.1 Cookies are small text files installed in the browser of the computer, mobile phone or of another device belonging to the user by the websites which are visited. The cookies are used for the functionality of the websites or of the apps. or to improve user experience, as well as to provide information to the website or App. owners.


13.1 The users have the possibility to set their devices in a way to accept all cookies, receive notifications when a cookie is sent, or not receive cookies at all. By choosing the last option, several personalized services cannot be provided to the user and he might not be able to make full use of all the functions of the or and of our “Keesy App.”
If you do not wish to receive cookies in general or if you wish to refuse specific cookies, it is possible to modify the browser settings. Nevertheless, each browser is different, so the “Help" menu of the browser should be used which shows information on how to modify the cookie-related preferences.


14.1 Keesy can install different types of cookies on users' devices. These cookies, for which it is not necessary to acquire the consent of the user, are functional to guaranteeing better navigation and to analysing the use of the site and of the App. by the users.


15.1 Keesy employs technical cookies on its websites. These are strictly required for the use of the site or of the App. and of some of their functions. In general, they allow the site to function correctly. The use of these session cookies (which are not persistently stored on the device of the interested party and are automatically deleted when the browser is closed) is closely restricted to the transmission of identification data of single sessions, and is used to allow the safe and efficient use of the site. The site uses technical Cookies of CMS WordPress to guarantee the session.
Session cookies could also be employed, to facilitate the use of the sites during the same navigation session. These cookies expire at the end of the user session (for example, when the User closes the browser window. The sites could also use cookies which last longer, to recall user preferences and the choices made on these sites which will last no longer than two years.


16.1 Keesy could use analytical cookies to improve the performances of the platform through the collection of information on the number of visitors, on the site of origin and on how these use the same platform (for example, which pages are visited more often by the majority of visitors). Analytical tools supplied by providers, for example, Google Analytics, could be used for this purpose.

The Google privacy rules we invite you to read are available at the following address:

The privacy policy statement relating to the services of Google Analytics, is available at the following address:

The IT systems and the procedures used to operate the site automatically acquire some personal data during their normal operation. The data relates to the browsing of the interested party, including environmental variables. This category, by way of example, includes:

  • IP addresses of the computers used by users of the service;
  • the number of accesses;
  • the pages viewed;
  • date and time of access; url in which the browser was before displaying our page;
  • type of web browser;
  • operating system used.

The third party cookies used are:
- Youtube videos
- The statistics of Google Analytics
Google Cookie Video Embedding Youtube
Google Cookie Google Analytics

Google Maps
Google Cookie Google Maps

Zendesk chat

Remarketing Facebook Facebook Cookie Facebook

Eliminate and disable cookies
Cookies are normal text files so it is possible to access them using word processing programs. In every case, it is possible to configure one’s browser to prevent it processing cookies.

Eliminate/disable cookies with Firefox

Eliminate/disable cookies with Edge

Eliminate/disable cookies with Chrome